How to leverage the media to grow your business
Media Matters is available now.
New media expert Scott Miller wrote Media Matters for business leaders who are confused by the changing media landscape. The book sets out how content marketing, social media, video, radio, podcasts and search fit together, and how an entrepreneur can use them to reach a wider audience.
Order it from Amazon and Barnes & Noble.
In the ever-evolving world of content creation, social media, videos, TV and radio shows, podcasts, vlogs and blogs, and search engine optimization, new media expert Scott Miller has established himself as an authority on maximizing media usage and exposure. He’s passionate about teaching entrepreneurs how to leverage media to grow their businesses and increase their reach. In this insightful and impactful book, Scott clears the way for business leaders who are confused by the changing media landscape.
“When it comes to marketing, the biggest hurdle most business owners face is not knowing what they don’t know. I wrote this book to help educate business owners and entrepreneurs on how media works, so they can unleash the power of media to grow their business.”
Scott Miller
Scott Miller is an executive and entrepreneur with more than 25 years of experience in the content creation industry. His passion is helping companies grow.
Miller is currently serving as Chief Revenue Officer (CRO) for MARC Media Group, LLC, which owns radio stations in Texas and coast-to-coast in Florida, along with a daily digital and weekly printed newspaper and an outdoor advertising company.
Before joining MARC Media Group, Scott was the CEO at Centerpost Media, where he oversaw growth of BizTV from five markets to more than 50, opening the door to help more national businesses tell their story. Seeing a demand to help local and regional companies, in 2018 he localized the North Texas affiliate and launched a new local TV show. In 2020 during the pandemic, Centerpost launched local markets in Austin and Los Angeles.